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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319386972 | Date : 2016-12-16

Description :

PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) by

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Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition) PDF




by Marcus R. Schneider : Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition)

ISBN : #3642628745 | Date : 2012-10-21

Description :

PDF-3d08e | Ich war 14, als ich glticklicher Besitzer meines ersten Computers, eines Sinclair ZX81, wurde und nicht viel alter, als ich gemeinsam mit meinem guten Freund Stephan Schulz begann, Computer-Software zu programmieren und zu vermark­ ten. Wahrscheinlich gibt es keine bessere Schule fur die direkte Kopplung von Entwicklung und Verkauf, als irgendwann im Leben alles das ei… Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition)


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[Pub.95kfp] Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition) PDF | by Marcus R. Schneider


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by Del I Hawkins : Consumer behavior: Implications for marketing strategy

ISBN : # | Date : 1989

Description :

PDF-77943 | The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and … Consumer behavior: Implications for marketing strategy


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Consumer behavior: Implications for marketing strategy by by Del I Hawkins

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Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce) PDF




by J.E.J. Prins : Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce)

ISBN : #9041118454 | Date : 2002-07-03

Description :

PDF-69bcc | Electronic commerce is here to stay. No matter how big the dot-com crisis was or how far the e-entrepreneurs’ shares fell in the market, the fact remains that there is still confidence in electronic trading. At least it would appear that investors are confident in e-companies again. However, not only trust of venture capitalists is of importance — consumers also have to have faith in on-line bu… Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce)


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[Pub.70uLT] Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce) PDF | by J.E.J. Prins


Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce) by by J.E.J. Prins

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Trendology: Building an Advantage through Data-Driven Real-Time Marketing PDF




by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #1137479558 | Date : 2014-11-11

Description :

PDF-bb99f | *Selected by Amazon’s Editorial Team as a Best Business Book of the Month*Recognized as a medalist for Marketing/PR, Axiom Best Business Book AwardsShould an airline be talking about the royal baby? What’s a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They’re strange, they’re different… and they are… Trendology: Building an Advantage through Data-Driven Real-Time Marketing


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Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition) PDF




by Heide Wilsdorf-Köhler : Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)

ISBN : #3824477947 | Date : 2003-01-30

Description :

PDF-280e4 | Auf der Basis der Theorien des strategischen Managements entwickelt Heide Wilsdorf-Köhler einen integrativen, wissenschaftlich fundierten und praxistauglichen Ansatz zur Bewertung von Strategien und zeigt, dass verteidigungsfähige Wettbewerbsvorteile und damit überdurchschnittliche Renditen aus dem Angebot von Leistungssystemen möglich sind. … Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)


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Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition) by by Heide Wilsdorf-Köhler

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Markensoziologie Kompakt Kurzanleitung Erfolgreiche MarkenfBChrung PDF 780d3024f

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Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition) PDF




by Arnd Zschiesche : Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)

ISBN : #3658102462 | Date : 2015-06-18

Description :

PDF-3b9ef | Arnd Zschiesche und Oliver Errichiello verdeutlichen mit dieser Einführung in die Markensoziologie, welche sozialen Dynamiken für den Erfolg von Marken ausschlaggebend sind. Denn Markenkraft ist immer das Resultat einer langen Kette verlässlicher Leistungen, die sich zu einem positiven Vorurteil verdichten. Die Autoren beschreiben die sozialen Gesetzmäßigkeiten der Kundschaftsbildung im Umfel… Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)


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Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia PDF




: Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia

ISBN : #3319422456 | Date : 2016-11-25

Description :

PDF-ba873 | This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary… Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia


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City Branding: Theory and Cases PDF




by K. Dinnie : City Branding: Theory and Cases

ISBN : #9780230241855 | Date : 2010-12-03

Description :

PDF-21fb0 | The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases…. City Branding: Theory and Cases


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City Branding: Theory and Cases by by K. Dinnie

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by Jonas Hoffmann : Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle

ISBN : #1137481447 | Date : 2015-07-27

Description :

PDF-d0be2 | In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry…. Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle


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Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle by by Jonas Hoffmann

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by Eric Schulz : Marketing Game

ISBN : #1580624790 | Date : 2001-05-01

Description :

PDF-d8453 | If you’ve ever suspected your competition knew something you didn’t, you were probably right. In this breakthrough book, marketing veteran Eric Shulz shows you the most powerful marketing techniques and strategies being used by today’s marketing leaders. Whether you own a small business or are employed at a large corporation, The Marketing Game will work for you. You’ll learn in a clear and straig… Marketing Game


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Marketing Game by by Eric Schulz

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Innovation Management Strategies Implementation Profits PDF 70e10d543

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Innovation Management: Strategies, Implementation, and Profits PDF




by Allan Afuah : Innovation Management: Strategies, Implementation, and Profits

ISBN : #0195142306 | Date : 2002-06-15

Description :

PDF-6055e | Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing… Innovation Management: Strategies, Implementation, and Profits


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[Pub.32tYG] Innovation Management: Strategies, Implementation, and Profits PDF | by Allan Afuah


Innovation Management: Strategies, Implementation, and Profits by by Allan Afuah

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Managing Business Projects Thomas Stoehr PDF 77f54255f

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by Thomas Stoehr : Managing e-Business Projects

ISBN : #3540421653 | Date : 2002-01-10

Description :

PDF-a86af | Written on the back of first-hand experience this book provides a solid framework for managing e-business projects. The book is primarily intended for current and prospective e-business project managers who wish to share ideas, experiences, and best practices. Recent market surveys indicate that many e-business projects fail due to project mismanagement. Various project management techniques from … Managing e-Business Projects


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[Pub.64oYE] Managing e-Business Projects PDF | by Thomas Stoehr


Managing e-Business Projects by by Thomas Stoehr

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Analytical Marketer Transform Marketing Organization PDF 361234751

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The Analytical Marketer: How to Transform Your Marketing Organization PDF




by Adele Sweetwood : The Analytical Marketer: How to Transform Your Marketing Organization

ISBN : #1625278454 | Date : 2016-10-04

Description :

PDF-329ca | How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified v… The Analytical Marketer: How to Transform Your Marketing Organization


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[Pub.17WgF] The Analytical Marketer: How to Transform Your Marketing Organization PDF | by Adele Sweetwood


The Analytical Marketer: How to Transform Your Marketing Organization by by Adele Sweetwood

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Industry X 0 Realizing Digital Industrial PDF 4fa673887

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Industry X.0: Realizing Digital Value in Industrial Sectors PDF




by Eric Schaeffer : Industry X.0: Realizing Digital Value in Industrial Sectors

ISBN : #0749481463 | Date : 2017-05-28

Description :

PDF-8cbe0 | Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by A… Industry X.0: Realizing Digital Value in Industrial Sectors


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[Pub.46Kwf] Industry X.0: Realizing Digital Value in Industrial Sectors PDF | by Eric Schaeffer


Industry X.0: Realizing Digital Value in Industrial Sectors by by Eric Schaeffer

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