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by Wen Chen Hu : Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies

ISBN : #1615207619 | Date : 2010-02-01

Description :

PDF-a9914 | Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies offers 22 outstanding chapters from 71 world-renowned scholars and IT professionals covering themes such as handheld computing for mobile commerce, handheld computing research and technologies, wireless networks and handheld/mobile security, and handheld images and video. It includes research and development results of… Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies


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Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies by by Wen Chen Hu

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by P. Klaus : Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

ISBN : #1137375450 | Date : 2014-12-04

Description :

PDF-bf977 | Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management…. Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies


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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies by by P. Klaus

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by Matt Haig : E-mail Essentials: How to Make the Most of E-Communication

ISBN : #0749435763 | Date : 2001-08

Description :

PDF-34f38 | Although e-mail is the most frequently used Internet application, many people are uncertain about how to use it effectively…. E-mail Essentials: How to Make the Most of E-Communication


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E-mail Essentials: How to Make the Most of E-Communication by by Matt Haig

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How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business PDF




by Jamie Turner : How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

ISBN : #0132100568 | Date : 2010-09-30

Description :

PDF-a487e | This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world’s largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how … How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business


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How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business by by Jamie Turner

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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories PDF




by M. Beck-Burridge : Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories

ISBN : #0333925408 | Date : 2001-11-07

Description :

PDF-b726b | Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as c… Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories


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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories by by M. Beck-Burridge

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by Patrick M. Dillon : Multimedia and the Web from A to Z: 2nd Edition

ISBN : #1573561320 | Date : 1998-09-02

Description :

PDF-0448e | As technology changes rapidly, new words and phrases are being introduced into our vocabulary, many with Net or Web affixed to them. The convergence of the media industries often brings with it a clash of professional vocabularies. Over time, some terms remain stable while others seem to disappear or transform their meaning. Multimedia and the Web from A-Z is a comprehensive dictionary aimed at st… Multimedia and the Web from A to Z: 2nd Edition


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Multimedia and the Web from A to Z: 2nd Edition by by Patrick M. Dillon

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by Christian Lüthje : Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824404982 | Date : 2012-08-01

Description :

PDF-74d56 | Der Autor entwickelt eine Methode zur Gestaltung einer Kunden-Hersteller-Interaktion, mit deren Hilfe die Kundenorientierung im Innovationsprozess sichergestellt werden kann…. Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) by by Christian Lüthje

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) PDF




: Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

ISBN : #3319597000 | Date : 2017-07-21

Description :

PDF-25510 | This book presents the latest research on national brand and private label marketing – a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, t… Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)


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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by

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Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137398132 | Date : 2014-04-24

Description :

PDF-223fa | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia…. Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Entrepreneurship als ökonomischer Prozeß: Perspektiven zur Förderung unternehmerischen Handelns (German Edition) PDF




: Entrepreneurship als ökonomischer Prozeß: Perspektiven zur Förderung unternehmerischen Handelns (German Edition)

ISBN : #3824466279 | Date : 2013-05-02

Description :

PDF-37949 | Entrepreneurship ist das Erkennen, Schaffen und Nutzen von Marktchancen. Der Autor untersucht Funktionen des Unternehmers in der ökonomischen Theorie und entwickelt ein praxisorientiertes Modell, wie aus innovativen Ideen Unternehmen werden…. Entrepreneurship als ökonomischer Prozeß: Perspektiven zur Förderung unternehmerischen Handelns (German Edition)


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by Elise K. Parsigian : Proposal Savvy: Creating Successful Proposals for Media Projects

ISBN : #0761900276 | Date : 1996-02-13

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PDF-e9ac7 | Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Eli… Proposal Savvy: Creating Successful Proposals for Media Projects


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Proposal Savvy: Creating Successful Proposals for Media Projects by by Elise K. Parsigian

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From Coal to Biotech: The Transformation of DSM with Business School Support PDF




by Jean-Pierre Jeannet : From Coal to Biotech: The Transformation of DSM with Business School Support

ISBN : #3662462982 | Date : 2015-04-16

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PDF-3b521 | This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in the last two decades to the life sciences & materials sciences company it is today, with its strong focus on biotechnology. The book gives an inside view on the ‘strategic learning cycles’ that have driven this evolutionary transformation. It also … From Coal to Biotech: The Transformation of DSM with Business School Support


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ISBN : #0230308171 | Date : 2011-10-12

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PDF-08cab | Published as part of Palgrave Macmillan’s IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site…. Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)


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ISBN : #354028012X | Date : 2005-09-01

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PDF-5d618 | Based on two international workshops on trust in agent societies, held at AAMAS 2003 and AAMAS 2004, this book draws together carefully revised papers on trust, reputation, and security in agent society. Besides workshop papers, several contributions from leading researchers in this interdisciplinary field were solicited to complete coverage of all relevant topics. The 13 papers presented take int… Trusting Agents for Trusting Electronic Societies: Theory and Applications in HCI and E-Commerce (Lecture Notes in Computer Science)


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: Managing Business With Electronic Commerce: Issues and Trends

ISBN : #1930708122 | Date : 2001-12-24

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PDF-896aa | Because the field of electronic commerce has continued to expand so significantly in recent years, it has become necessary for businesses and organizations to address ways to develop successful business application that aid in its effective utilization. This work addresses this important need and is intended for students, practitioners, researchera and also a general audience with an interest in t… Managing Business With Electronic Commerce: Issues and Trends


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